For this project, I developed a full-scale campaign for YUCOM, The Lawyers’ Committee for Human Rights, advocating for the legalization of same-sex civil partnerships. My role included creating both online and offline campaign materials that effectively communicated the message.

The campaign ran for a month on social media, with a strategic content plan to engage and inform the public. Additionally, over 45 billboards were placed across Belgrade, ensuring strong visibility and impact. This project was a powerful blend of design and activism, using visual storytelling to push for meaningful social change.