This project was a complete rebrand for a shoe manufacturing company in Serbia, redefining its visual identity and digital presence. My role covered everything—from designing a new logo and typography to creating a full merchandise line and developing their website.

The goal was to modernize the brand while staying true to its heritage, crafting a strong and cohesive identity that stands out in the market. The result is a refreshed, contemporary brand that not only looks great but also enhances the company’s overall presence—both online and offline.