For the past four years, I’ve been leading the creative direction and communication for Belgrade Pride, shaping everything from campaign concepts to slogans, billboards, and merchandise. This role goes beyond design - it’s about crafting a powerful and resonant message in a challenging social and political landscape.

One of my proudest achievements was spearheading the creative direction for EuroPride 2022, a historic event that took place in Serbia despite significant opposition from the government. Navigating these challenges, I developed a bold and strategic campaign that amplified visibility, sparked conversations, and ensured the event’s message reached far beyond the streets of Belgrade.

Belgrade Pride is more than just a project; it’s an ongoing collaboration that merges creativity with activism, proving that design has the power to drive change.